Shop the Story
The world’s best founder-led fashion, beauty and wellness brands, all in one place.
I am a:
• Founder‑led • Original • No big corporations, no dropshippers.
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By The Founder is a directory that connects shoppers with standout founder‑run brands through authentic stories.
Explore a Curated Collection
- Insight straight from the founders.
- Products vetted for quality and originality.
- Founders and shoppers connect, share, and grow together.
- Read behind‑the‑scenes stories: early wins, hard lessons, and the moment an idea became a product.
Discover · Follow · Shop Direct
Free Access for Shoppers
Browse every brand and click straight to their checkout - no platform fees.
Save & Follow
Heart a brand and get instant alerts when new products drop.
Values Filters
Shop by eco impact, local production, or give‑back missions in one tap.
Shareable Story
Learn the founder’s story on our site, pass it on when you gift the product.
Be Listed in the Global Directory of the World's Best Founder-Led Brands
From rising stars to legendary names, all in one place.
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Story Page (Coming July 2025)
Your journey in your own words, polished by our editors to build instant connection.
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Launch Spotlight Post
We publish a feature across our blog, newsletter and socials.
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Founder Circle (Coming July 2025)
Private community and global collab board for partnerships and market tips.
🚨 47/50 Spots Left — Pre-Launch Pilot Program (Closes May 18)
We're selecting 50 founder-led brands to lead our launch and 47 spots are left. you’ll get
- Featured across Instagram, LinkedIn, Facebook
- A blog + newsletter spotlight
- 1 month free platform membership (launching July, monthly pricing begins post-launch)
- 1 month free inside Founders’ Circle —our private network for support, collabs & referrals (launching July)
- Input on how we build the platform
We feature Rising Stars, Breakout Brands, and Legends , no dropshippers, no corporate shells. Just real founders building real brands.
47/50 spots left. Applications close May 18.
Price goes up after.
If you’re serious about your brand-apply now.
Media Partner
By The Founder is proud to partner with Retail Fest a community-driven event where the brightest minds in retail and e-commerce connect, share, and grow.
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